Operator: FENGHAN LIMITED (hereinafter referred to as “we”, “us” or “our”), operating the website https://melaniedawnllc.com/ (hereinafter referred to as the “Website”).

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you access and use our Website, purchase our products, register for a wholesale account, or interact with us in any other way (collectively, the “Services”). By using our Services, you consent to the collection and use of your information in accordance with this Privacy Policy. We comply with the personal data protection laws and regulations of the Hong Kong Special Administrative Region (HKSAR) in the collection and processing of personal information.

1. Information We Collect

We collect personal information that you voluntarily provide to us, as well as non-personal information automatically generated during your use of the Services, which is divided into the following categories:

1.1 Personal Identifiable Information

When you use our Services (such as placing an order, registering a wholesale account, contacting customer service, or subscribing to updates), you may provide us with the following personal identifiable information:

  • Contact details: Name, email address, phone number, physical mailing address;
  • Account information: Username, password (for wholesale accounts);
  • Payment information: Billing address, payment method details (we do not store full payment card information, which is processed by third-party payment service providers);
  • Order information: Product selections, order quantities, shipping preferences.

1.2 Non-Personal Identifiable Information

We automatically collect non-personal information about your use of the Website to improve our Services, including:

  • Device information: Device type, browser type, operating system, IP address (used only to identify geographic region for service optimization);
  • Browsing activity: Pages viewed, product categories browsed, time spent on the Website, click-through rates;
  • Usage data: Access times, referral sources to the Website.

2. How We Use Your Information

We use the collected information for the following legitimate business purposes, and will not use your information for any unstated purposes:

  1. Process and fulfill your orders: Confirm your purchase, process payments, arrange shipping, send order confirmations and tracking information;
  2. Manage your account: Maintain and update your wholesale account information, process account-related requests and inquiries;
  3. Provide customer support: Respond to your questions, concerns, and complaints about our products, Services, and orders;
  4. Improve our Website and products: Analyze user browsing and usage data to optimize Website design, update product offerings, and enhance the user experience;
  5. Send business communications: Send you order updates, wholesale account notifications, information about new products, promotions, and special offers (you may opt out of marketing communications at any time);
  6. Comply with legal obligations: Fulfill tax, accounting, and other legal and regulatory requirements, and protect our legitimate rights and interests in accordance with the law.

3. Sharing of Your Information

We do not sell, rent, or lease your personal identifiable information to third parties for commercial purposes. We may share your information with the following third parties only in the limited circumstances set out below, and require such third parties to protect your information in accordance with this Privacy Policy and applicable laws:

  1. Service providers: Third-party companies that assist us in operating our business and providing Services, including payment processors, shipping and logistics companies, email service providers, and website hosting providers (these providers only have access to the information necessary to perform their services and cannot use it for other purposes);
  2. Legal and regulatory authorities: Disclose your information when required by applicable laws, regulations, court orders, or government requests, or to protect our rights, property, or safety, and the rights, property, or safety of our users and the public;
  3. Business transfers: In the event of a merger, acquisition, sale of all or part of our assets, or other business transfer, your personal information may be transferred as part of the business assets (we will notify you of any such change in control of your personal information);
  4. With your consent: Share your information with third parties only when you have explicitly given your written or electronic consent.

4. Storage of Your Information

4.1 Storage Location

Your personal information is stored on secure servers located in Hong Kong SAR and/or other jurisdictions with adequate data protection laws. We take reasonable measures to ensure that any cross-border transfer of personal information complies with HKSAR data protection regulations.

4.2 Storage Period

We will store your personal identifiable information only for the period necessary to fulfill the purposes for which it was collected, or as required by applicable legal and regulatory obligations. After the expiration of the storage period, we will securely delete or anonymize your personal information (excluding order and accounting records that need to be retained in accordance with tax and accounting laws).

5. Protection of Your Information

We take appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction, including:

  • Secure server hosting and encryption of data transmission (e.g., SSL/TLS) for sensitive information such as contact and order details;
  • Restricted access to personal information (only authorized employees and service providers have access to the information necessary to perform their duties);
  • Regular security audits and updates to our website and data storage systems to address potential security risks.

Please note that no data transmission over the internet or electronic storage system is 100% secure. While we take all reasonable precautions, we cannot guarantee absolute security of your information.

6. Your Rights Regarding Personal Information

In accordance with HKSAR personal data protection laws, you have the following rights with respect to your personal information held by us:

  1. Right of access: Request a copy of the personal information we hold about you;
  2. Right of correction: Request correction of any inaccurate or incomplete personal information;
  3. Right of erasure: Request deletion of your personal information in certain circumstances (e.g., the information is no longer necessary for the purposes for which it was collected);
  4. Right to restrict processing: Request restriction of the processing of your personal information in certain circumstances;
  5. Right to opt out: Opt out of receiving marketing and promotional communications from us at any time;
  6. Right to data portability: Request the transfer of your personal information to another data controller in a machine-readable format (where applicable).

To exercise any of the above rights, please send a written request to our contact email: service@melaniedawnllc.com. We may request proof of your identity to verify the validity of the request and will respond to your request in accordance with applicable laws.

7. Cookies and Similar Technologies

Our Website may use cookies and similar tracking technologies (e.g., web beacons) to enhance your browsing experience, analyze website traffic, and remember your preferences. Cookies are small text files stored on your device when you access the Website.

You can adjust your browser settings to block or delete cookies, or to receive a notification when cookies are sent. Please note that disabling cookies may affect the functionality of certain parts of the Website (e.g., unable to save wholesale account login preferences or view personalized product recommendations).

8. Third-Party Links

Our Website may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy does not apply to such third-party websites or services, and we are not responsible for the privacy practices or content of these third parties. We recommend that you review the privacy policy of any third-party website you visit.

9. Children’s Privacy

Our Services and products are not intended for children under the age of 18, and we do not knowingly collect personal information from children under the age of 18. If we become aware that we have collected personal information from a child under 18 without the consent of a parent or legal guardian, we will promptly delete such information.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our privacy practices or applicable laws. Any changes will be effective immediately upon posting the revised Privacy Policy on our Website, and we will update the Effective Date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our Services after the posting of revised terms constitutes your acceptance of the changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, or the collection, use, or protection of your personal information, please contact us at:

  • Email: service@melaniedawnllc.com
  • Physical Address: RM 1D 2/F, FU TAO BUILDING, 98 ARGYLE STREET, MONG KOK, KLN, HKSAR

We will respond to your inquiry as soon as possible and resolve any issues you may have in a timely manner.